A post on noted open access expert Alma Swan's new blog, Optimal Scholarship, on Branding the Library, may be of interest; particularly since Alma is not a librarian, but rather an academic researcher and consultant.
It seems that in the UK, libraries are seen as peripheral, which is unfortunate for scholarship. Where I come from, the library is seen as the heart of the campus, which makes sense given the importance of information for research and education throughout all academic disciplines.
Alma's blogpost is, as usual for her, based on a 6-month research study by Key Perspectives.
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