INTERACTIVE MARKETING SESSION TO BE FEATURED AT SPARC DIGITAL REPOSITORIES MEETING

For immediate release
October 28, 2008

For more information, contact:
Jennifer McLennan
(202) 296-2296 ext 121
jennifer@arl.org

INTERACTIVE MARKETING SESSION TO BE FEATURED
AT SPARC DIGITAL REPOSITORIES MEETING

Last Chance to Register and Book Hotel at Reduced Rates

Washington, DC – Oct. 28, 2008 – At the upcoming SPARC Digital Repositories Meeting, branding strategist Nicole Colovos will lead a module dedicated to addressing one of the most compelling questions of digital repository management: How do we grow our content? The SPARC Digital Repositories Meeting 2008 will be held November 17-18 at the Renaissance Harborplace Hotel in Baltimore, USA.

This “Marketing Practicum” will introduce key marketing principles and strategies for the academic context. Participants will have a hands-on opportunity to apply these in an exercise aimed at engaging campus constituencies and demonstrating the importance of digital repositories. They will examine the research and publishing process from a variety of perspectives and be challenged to introduce repositories in ways that clearly communicate their benefits and opportunities to wide-ranging constituencies.

Colovos is the Vice President of Strategic Development for Bremmer & Goris Communications, the Alexandria-based marketing and design firm whose clients have included Proceedings of the National Academy of Sciences, University at Buffalo, and the Council on Library and Information Resources. The firm has been instrumental in developing recent SPARC educational campaigns, including “The Right to Research: The student guide to opening access to research” and the Sparky video awards.

The Marketing Practicum will be on Tuesday, Nov. 18, following the luncheon keynote address by Bob Witeck, CEO of Witeck-Combs Communications, who will offer his unique insights on targeted message development. One-day registration rates are available.

Advance registration fees for the SPARC Digital Repositories Meeting 2008 expire Oct. 31, after which higher on-site rates apply. Hotel reservations must be made by Nov. 1 to obtain the discounted conference rate. To register and for more details, visit the meeting Web site at http://www.arl.org/sparc/ir08.

The SPARC Digital Repositories Meeting is supported by major contributions from Microsoft (Conference Sponsor); Berkeley Electronic Press, BioMed Central, DC Lab, and EPrints, (breakfast and luncheon Sponsors); and by additional contributions from seventeen coffee break and supporting sponsors.

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SPARC

SPARC (Scholarly Publishing and Academic Resources Coalition), with SPARC Europe and SPARC Japan, is an international alliance of more than 800 academic and research libraries working to create a more open system of scholarly communication. SPARC’s advocacy, educational and publisher partnership programs encourage expanded dissemination of research. SPARC is on the Web at http://www.arl.org/sparc.

The SPARC Digital Repositories Meeting program has been developed by the members of the 2008 Program Committee: Jun Adachi (SPARC Japan), Raym Crow (SPARC), Richard Fyffe (Grinnell College), Susan Gibbons (University of Rochester), Melissa Hagemann (Open Society Institute), Karla Hahn (Association of Research Libraries), Bill Hubbard (SHERPA), Rick Johnson (SPARC), Michelle Kimpton (DSpace Foundation), Norbert Lossau (Goettingen State and University Library and DRIVER), Joyce Ogburn (University of Utah), Terry Owen (University of Maryland, College Park), Kathleen Shearer (Canadian Association of Research Libraries), Alma Swan (Key Perspectives Ltd.), Sean Thomas (Massachusetts Institute of Technology), Susan Veldsman (eIFL), and Charles Watkinson (The American School of Classical Studies at Athens).



Jennifer McLennan
Director of Communications
SPARC
(The Scholarly Publishing & Academic Resources Coalition)
http://www.arl.org/sparc